Creative Designs

Now that you have planned what you want to do with your flyer printing project, it's time to put everything you have planned into paper - that is, it's time to create your own Design.

The Design process is very important as it is the time that you put into words and visual representation all that you want your printing project to be in the end. It is during the Design process that you finalize and polish all the elements you want included in your print flyers. It is during the Design process that you get to be as creative as you want. But there are problems during this time that you need to be wary of so that you'll be able to get the flyer printing results you desire. In order for your Designs to go smoothly, here are the five steps to follow:

1st Step - Organize, plan and budget

The first thing you need to do is set up a budget for your printing project. It should include the writing, Designing, editing, proofreading, pictures, photography or stock images, selecting the paper stock, printing, folding, binding, labeling, and even the distribution process.

And then set your flyer printing deadline. All that goes into the production of the print flyers should determine your deadline. And each of the sections in your production process should have their own deadlines as well. In order to set your individual deadlines, begin with the day you want your target clients to get a hold of your pieces. Then work your way back to the Design stage. But don't forget to leave extra time for corrections and editing and other such stuff so you will have plenty of time for surprises.

2nd Step - Design Brief

Provide yourself a Design brief that clearly identifies your ideas, objectives and budget. This would be easier if you know who your target readers are and your main purpose in doing your flyer printing project. It would also make it easy to customize your project (the Design, fonts, graphics, and color) according to the target market you have. Moreover, a Design brief would also help you stay within your budget and deadline.

Hire a professional or consult with a Designer or your rinter to help you conceptualize your flyers. It would do you more good than harm to get other people who know the industry and are willing to help you out with your printing project.

3rd Step - The Layout

When you've chosen where you want your project to go, use a professional software program to help you put into document your concepts and ideas. Compile all your text and your graphic images and develop that flyer project you've planned for.

4th Step - Proofread, edit, check

Check everything that you have put down in your Design. Proofread every word, phrase and sentence you've written. Hire an editor or a proofreader if you must. Go over your contact information and make sure that all the numbers are in the right order. And make sure that your Design is well coordinated with your copy. Correct and identify the captions that appear in each of the illustrations. The bottom line is to review and edit everything so that you won't have to do it again when you put your flyers to press.

Final Step - Transfer your flyer printing project in ready-to-print disk and give it to your printer for reproduction. Always remember to get a preview of your finished piece to finally check your flyer printing project.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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posted by lks  # 8:44 PM