Creative Designs

Most successful businesses these days have a web presence of some sort, whether it is a blog, MySpace profile, or a personalized website. The importance of having a website for your business in this day and age cannot be understated. The number of households in America that have their own internet connection has been growing exponentially since the mid-90's, and has become a standard medium for research, networking, and communicating around the world.

If you are a real estate agent who is looking to increase your business, now is the time to start a website, or upgrade the one that you already have.

If you do not have a website, it is imperative that you get one as soon as possible. You can continue to use tried-and-true marketing tactics such as mail-out campaigns, billboard and bus stop advertising, and purchasing newspaper ads. Cold calling is still done on occasion as well, but there are many realtors who see this strategy as being outdated and ineffective.

Having a website supplement your current strategies is a great way to expand your reach, and become noticed by potential clients who may not respond well to other promotional methods. As opposed to flyers that come in the mail, and often end up in the recycling bin, a website is a place where the client finds you, and not the other way around. People who are interested in buying or selling a home will be the ones that come to your site, which means that you just need to convince them to hire you as their agent instead of someone else.

If you are new to the world of web pages, you might want to start with a single-page website. You first need to choose a domain name that will be easy for users to remember. Try to keep it short, readable, and absent of dashes.

Treat a one-page website like a brochure or online business card. Make sure to include all the crucial information such as your contact information and areas of expertise. In terms of the contact information, make it bold and easy to find. You want visitors to get in touch with you, so make it really easy for them.

Keep the layout and design clean and attractive. Don't overload the page with unnecessary off-site links or cheesy exclamation points and gimmicky speech. You want your site to be sleek and professional looking.

When you have the time and money to put towards creating a more dynamic website, it's best to hire a reputable web development company that will be able to translate your vision to a web page. Ask colleagues for referrals or check real estate forums online to find recommendations.

In terms of content for a full website, make sure that everything is spell-checked and easy to navigate. This is your opportunity to really demonstrate your knowledge about the real estate market. Write about the areas you service, or about your expertise and special services. Offer useful information to include would be buying and selling tips, or how to get the best interest rates on a home loan.

While a website serves as an in-depth textual and visual sales pitch, you don't want to overwhelm your visitors with sales rhetoric. It is engaging and easy-to-read content that will help turn website visitors into clients.

In addition to having quality content on your site, having property listings in your local market is one of the most valuable things you can add to your website. Because most users searching for real estate on the internet want to check out available inventory, it is wise to provide that information right on your own website. Users will find this feature convenient, and will be far more likely to become a client than if your website is just an online business card.

By adding property listings and up-to-date real estate information, visitors will see you and your company as knowledgeable and technologically savvy. If they are trying to sell a home, they will be impressed by your marketing skills, as you not only present the inventory well, but you also present yourself well as a true real estate professional. Buyers will appreciate the amount of information on your site, and will see you as an expert in your market. The web is rapidly changing the real estate profession, so make sure that you don't get left behind.

For great information on the Atlanta real estate market and for incredible Candler Park Atlanta homes for sale, and to browse homes and properties for sale, visit RealSourceBrokers.com. This site is easily the most developed and useful Intown Atlanta real estate resource online.

posted by lks  # 5:37 PM 0 comments

The main purpose of this article is to help non-designers understand the logo design process, general terms, requirements and things to remember when ordering a logo.

When you decided that your company needs a logo you need to think if you need a completely new logo or redesign the old one (of course, if you have it) before searching for a designer. Redesign of the existing logo is often cheaper than design of a new logo.

There are a huge number of companies which offer logo design services. All of them have different prices, number of concepts and revisions offered. Some of them can design business stationery for you. Let's talk about every point in detail:

Price is important factor; it is very unusual to receive high quality at low price. But Internet is the place where designers work from all over the world and logos are going down in price. You can buy logo of satisfactory quality for $100 (yes, one hundred dollars). One of the very important factors affecting the price is whether design company uses clip-art (premade pictures or graphic elements) or creates unique logos. Be sure to find out this. Custom logos are much better because you will have exclusive logo nobody has.

Number of concepts is a number of ideas for logos which you will be offered after answering the logo design questionnaire. It is good to have more than one idea for logo because you will be able to choose. Usually, you will receive a couple of ideas in different styles. When you choose a concept for your logo you will be able to change it using revisions.

Number of revisions is a number of possible changes which you can request for a chosen logo design concept free of charge. You can change everything including color, font, graphic element, arrangement of the elements. The more revisions you have the more chances you receive a logo of your dream.

Turnaround time is an amount of time needed for work on your logo. Usually design process takes from 3 to 10 days. There are companies, which can do urgent orders but the cost of logo will be higher.

Number of designers - recently design companies started to indicate number of designers working on your project. Big number of designers should guarantee diversity of the concepts, but this factor is difficult to control and it is difficult to find out how many designers really worked on your project.

Stationery design - it is good if your logo design company will design business cards, letterhead and envelope for you. Usually, you will receive a couple of concepts of business stationery to choose from.
Things to remember during the communications with logo design company:

1. Number of colors of your logo. The more colors you have the more expensive will be cost of printing services.

2. Files optimized for print. Be sure to request files optimized for home and professional printing (tif, pdf, jpg, eps).

3. Source files of your logo (ai, cdr). Be sure to request source files of your logo; you may need them in future.

4. Use of photos in logo. It is very bad idea to use photos in your logo. Such logos are overloaded with graphic elements and have non-professional look.

5. Logotype with abbreviation or without company name. It is very difficult to advertise and promote your company with such logo. Logos with acronyms are good for very big companies which have a lot of money for marketing.

Logo is very important for each company and serves the crucial role of successful marketing. It is vitally important to have good logo from the beginning because redesign of logo will cost you a lot because of need to inform you clients about rebranding, change business stationery and logos on signs, cars, etc.

Vitaly Pedchenko is a professional freelance logo designer, his website: http://www.etiziano.com

posted by lks  # 4:53 PM 0 comments